Design Process

The purpose of a Web Design is to facilitate communication between user and content.

Designing for the web means designing sympathetically with the way people actually use the web, not how we think they should.

This section looks at the discipline of web design, how to approach design as a job, and introduces some mental techniques for increasing enjoyment and success.

People approach web sites in very different ways to how we design them.

1. They skim pages for clues, instead of reading
2. They make snap decisions, instead of evaluating and judging carefully
3. They might not even be looking at the complete picture
4. They are driven by their goals, not ours

Designers need special skills to suceed in this enviroment.

1. We must gain the best possible insight into our users' goals, so that we can help achieve them.
2. We must get clear on our design's purpose, and have the mental discipline to stick to it
3. We must pursue simplicity ruthlessly - if an element adds complexity but not value, it must be changed

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